DEB MURPHY – CHIEF EXECUTIVE OFFICER, MPA, JD

DEB MURPHY – PRESIDENT/CEO, MPA, JD

DMurphy@LeadingAgeWA.org

Deb is responsible for the overall management of the association including the development and implementation of its’ strategic vision, supporting programs and alignment of staff and financial resources. She works to identify opportunities, threats, interests, needs, and concerns of members and develops and directs the political advocacy agenda on behalf of members. Deb works in concert with the association’s governing body to establish and frame the association’s strategic direction and works to ensure the board is informed of relevant environmental trends and pressures to enhance sense-making and the positioning of members for success in this dynamic healthcare field. Deb staffs the Executive and Governance Committees and the Life Plan Communities Cabinet.


ALYSSA SCHNITZIUS – DIRECTOR OF SENIOR LIVING & COMMUNITY SERVICES

ALYSSA ODEGAARD – VICE PRESIDENT OF PUBLIC POLICY

AOdegaard@LeadingAgeWA.org

Alyssa provides health policy leadership on assisted living, housing and adult day matters impacting members. In this capacity, she works with various federal and state policy and regulatory decision-makers and is an important member of the Association’s advocacy team both here and in Washington DC. She works with members assessing and identifying their legislative and regulatory needs, analyzes and communicates legislative and regulatory initiatives, and contributes to our legislative news to engage members in grassroots advocacy. She builds collaborative relationships among housing communities and service providers to stimulate partnership opportunities and is actively engaged in working with multiple organizations, including our state agencies, to find innovative solutions to advance healthy aging for near poor and poor individuals. She works to expand the voice of other housing organizations to ensure senior housing needs are not forgotten and is a strong proponent of ending senior homelessness. Alyssa identifies training opportunities on behalf of our members in support of their service excellence. Alyssa staffs the Adult Day, Assisted Living and Housing Cabinets.


 

LAURA HOFMANN, MSN, RN – DIRECTOR OF CLINICAL & NURSING FACILITY REGULATORY SERVICES

LAURA HOFMANN, MSN, RN – DIRECTOR OF CLINICAL & NURSING FACILITY REGULATORY SERVICES

LHofmann@LeadingAgeWA.org

Laura brings over 20 years of registered nursing practice in skilled nursing facilities to influence policy on Federal & State clinical activities including assessment, care planning, measuring outcomes and regulatory compliance. She supports both skilled nursing facility and assisted living members. Laura has expertise in both federal 5 Star and state quality measures and assists members in understanding areas of clinical focus for improved outcomes and reduced hospitalizations. Laura assists members to improve assessment and documentation requirements using the MDS or CARES assessment tools. She also monitors and reports survey trends for members and acts as an intermediary between members and the state quality oversight agency to understand and clarify changes in regulatory expectations, including the new federal Requirements of Participation. Laura communicates the latest changes in the acute, post-acute and chronic long stay healthcare environments to members and promotes partnerships with health plans and hospital systems. She is co-lead on the Nursing Facility Cabinet and is lead on the Workforce Solutions Council finding new and innovative recruitment and retention strategies and promotes policy solutions to grow the talent available in our field.


CASSI MERITT – DIRECTOR OF MEMBER DATA AND BUSINESS SERVICES  

Cmeritt@LeadingAgeWA.org

Cassi primarily maintains and updates our current membership database, including new entries, membership staff changes, record-keeping and creates internal management reports. She manages the education program registration database while assisting the Director of Education and Member Development in the production of materials for conferences and training sessions throughout the year. She also provides onsite coordination and support for all association events. Cassi is a key connector for our business partners and provider members to support the sharing of resources and expertise.