SHAG Succeeds With Middle-Market Senior Living, Unconventional Branding

SHAG Succeeds With Middle-Market Senior Living, Unconventional Branding

This year has been one of redefinition for Sustainable Housing for Ageless Generations (SHAG). The Washington-state based senior housing provider — the largest in the Puget Sound area — celebrated its 30th anniversary with a new vision, and came close to changing its name altogether. SHAG’s acronym used to stand for “Senior Housing Assistance Group.”

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