The May 2020 Ziegler CFO Hotline summarizes the responses of 320 CFOs for non-profit continuing care/life plan communities pertaining to COVID-19 related issues. These 320 responses represent approximately 600 communities across the country. According to Rich Scanlon, this level of response from the CFOs was nearly 30% greater than the number of responses received for other CFO Hotlines– an indication of the level of interest in the topic. 68.5% of respondents reported that 2% or less of their residents had tested positive for the virus. 70.5% reported that positive cases accounted for 2 % or less of the total number of staff. 31 % of respondents reported no cases of COVID-19 for either staff or residents. 

One of the questions that Ziegler is asked quite frequently as a result of COVID-19 and its “macro” impact on senior living is – “Will people want to continue to move into a CCRC/LPC in the future.” Click here for an article with one resident’s perspective. Uplifting stories such as this from satisfied residents is a marketing tool that can help as you move forward.