Keep Leading Life, the new LeadingAge public service campaign to introduce the full aging services sector to the general public, is now live. Stemming from the research-backed guidance developed through the Opening Doors to Aging Services initiative, the campaign reflects a range of care and services options for older adults—demonstrating that with extra help from aging services professionals, older adults continue to live fulfilling lives. Find the campaign’s digital, print and video assets—free to LeadingAge members—at OpeningDoors.org/resources. Visit the campaign landing page: KeepLeadingLife.org.

Get a firsthand look at Keep Leading Life on April 21 at our live, virtual workshop. We’ll help members from across the continuum leverage the campaign’s customizable campaign creative—from radio and TV spots to digital and print ads. Learn more and register here.