#Seniors Better Together: Moving Beyond The Pandemic – Tough Times Call For Innovation, Creativity And Collaboration

#Seniors Better Together: Moving Beyond The Pandemic – Tough Times Call For Innovation, Creativity And Collaboration

FORWARD Collaboration is Key!

Right now, senior living is faced with its greatest challenge and the best way through a problem is together.  By teaming up, joining forces, sharing ideas, and pooling resources we can reach bigger audiences and influence more senior consumers to consider a congregate living environment.

An ASK to our Business Partners…who are ALWAYS  thinking outside the box. If you have not already met DeAnne, I would like to introduce you to another innovator, DeAnne Clune, who is the Managing Director for our Seniors Better Together campaign. #SBT was created this past Summer/Fall – inspired by the common need to adapt sales and marketing efforts to the challenging situation created by the pandemic.  Communities everywhere have a common interest in adjusting their marketing approach and budget to meet the moment, while combatting the negative and stereotypical messages about community life for seniors.  The purpose of Seniors Better Together is to provide a platform that represents the bright side of senior living – during a pandemic and beyond! www.seniorsbettertogether.com

The “Got Milk” Campaign for LTC! 

LeadingAge Washington and its members have been leading the way to bring this co-op, campaign, and movement to life, but we can’t do it alone.  For anyone associated with senior living communities and businesses that support and depend upon the health of senior living organizations, we can no longer wait for the pandemic to be over.  My hope is that sooner-rather-than-later, we can team up to help #SBT accomplish its mission and turn the tide of public opinion about senior living communities into a more favorable one.  By doing so, #SBT and all of its members, sponsors and partners can be a part of a positive, productive solution to the recovery of this important service sector for older adults and their families.  

Contact DeAnne TODAY to see how we might co-brand our #SBT messaging or somehow collaborate in a mutually beneficial way with your organization?  I think your goals and that of this campaign are in alignment, but we would like to hear your thoughts and ideas.  We are proud that Seniors Better Together is a homegrown effort from professionals in Washington state, but strongly believe in its potential to represent senior living nationally.  In fact, Ziegler is the first national business partner to come onboard!  A partnership with your organization could be just the game-changer we need to make SBT and senior living communities in general, the success we know they can be, for many years to come. 

Help make 2021 better and brighter for seniors across the state and help to ensure your community’s success in the new year and beyond. 

Contact DeAnne at Seniors Better Together to learn more and join the movement.

DeAnne Clune, Managing Director, deanne@seniorsbettertogether.com * 425-444-0510 


 

 

 

See how Seniors Better Together is already receiving national attention!

Trade publication articles:

  • McKnight’s Senior Living

https://www.mcknightsseniorliving.com/home/news/marketing-campaign-aims-to-share-benefits-of-senior-living-in-covid-19-era/

  • Senior Living Foresight

https://www.seniorlivingforesight.net/a-movement-to-get-behind-and-get-your-voice-heard/?MessageRunDetailID=3364352520&PostID=19786223&utm_medium=email&utm_source=rasa_io

  • Seniors Housing Business

https://seniorshousingbusiness.com/seniors-better-together-launches-new-marketing-cooperative-to-promote-senior-living/

Podcast Interviews:

  • Bridge The Gap with hosts Joshua Crisp and Lucas McCurdy

https://btgvoice.com/ep-152-deanne-clune/

  • You Choose Sundays with host Ayana King

https://www.youtube.com/watch?v=IOghG4YtqSQ

  • Senior Care Industry Netcast with host Valerie VanBooven

https://www.youtube.com/watch?v=iqphJJDjsOs

 

 

 

Join the movement at  SeniorsBetterTogether.com

Facebook 

LinkedIn

Help make 2021 better and brighter for seniors across the state and help to ensure your community’s success in the new year and beyond. 

Contact DeAnne at Seniors Better Together to learn more and join the movement.

DeAnne Clune, Managing Director, deanne@seniorsbettertogether.com * 425-444-0510 

PrintArchiveLibrary

April 5, 2021