◂  October 2019

Sales & Marketing Issues & Trends Summit
10/17/20198:30am4pm

Published by: ellyadmin

Venue

Marriott Seattle Airport Hotel
3201 South 176th Street
SeaTac WA 98188

Register

149.00

Contact

Cassi Meritt

 

Sales & Marketing Issues & Trends Summit – Connecting Your Community To The Ever Changing World of Sales and Marketing

Time: 8:30  a.m. – 4:00 p.m.

Location: Marriott Airport Hotel Directions 

 

 

In today’s extremely competitive business environment, having any advantage over the competition is useful. One of the most important tools that a community can have to ensure that they stay one step ahead is a strong sales team. Research has shown that the caliber of the salesperson is the most important factor influencing a prospects’ decision to buy! Don’t miss this opportunity to connect your community to the ever changing world of sale and marketing!

Older prospects still find us in some of the more traditional ways— word of mouth, print and radio, however, the younger prospect is totally into digital. How many of you start and complete a sales transaction completely via text or email? It’s becoming the norm with our younger buyers isn’t it? The younger buyers are seeing themselves VERY differently than the seniors we marketed to previously.

And, what about the challenges we have:

  • Building and KEEPING our waitlist engaged as they are “not ready yet!”
  • Marketing to stand out and apart from our competition
  • Using video and social media!  There just isn’t time to build this into our already busy schedule…or is there?
  • Engaging a new fan base, and building raving fans out of our existing residents and family members?

What are we to do? IT’S TIME TO COME TOGETHER TO DISCUSS NEW TRENDS AND ISSUES JOIN US OCTOBER 17th


Guest Speakers:

 

Jo-Anne Hill, JHHospitality Consulting
Keeping and Building New Fans

 

 


 

Kay Miller, Marketing Consultant 

How to Gain an Uncopyable Advantage Over Your Competition

 

 


 

Kellie Moeller, Salt & Light Consulting
Fast, Easy and Successful Visual Marketing for Senior Living

 

 

 


Don Warfield, Sales & Marketing Director, Skyline
Maximizing Your Waitlist For Today’s Vacancies and Tomorrow’s Masterplan

 

 

 

And more…. It’s so important that we learn about our prospect’s journey as they transition into a retirement community…at any level…care or no care.  If you attended last year’s Marketing Summit you will know that our Resident Panel was one of the highlights.  Their honesty and insights were fantastic!  We will be moderating another Resident Panel at this year’s Marketing Summit with different residents who will be asked questions such as:

  • How did you search for a retirement community?
  • Did you find the process easy, hard, confusing, etc.?
  • How/why did you choose the community you moved to?
  • What did you like/not like about retirement community advertising/marketing?
  • What did you like/not like about the retirement community touring and move in process?

You won’t want to miss this! Bring your colleagues! 

Registration

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