Attendee List

Agenda

8:00-9:00 a.m. Continental Breakfast & Registration
9:00-9:15 a.m. Welcome Remarks & Announcements

Glen Melin, President & CEO, LeadingAge Washington

9:15 – 9:30 a.m. State of Our Sector: Advocacy Challenges & A Call to Action

Katie Smith Sloan, President & CEO, LeadingAge

9:30- 11:00 a.m.

Keynote: Press On – Courage, Commitment, & Change in Aging Services

Nicole Howell, National Council on Aging

11:15 – 12:30 p.m. Networking Lunch

Introduction to the new 2026 Leadership Institute Fellows

Scholarship Recipient Recognition

Executive Briefing & Advocacy Strategy Track 

12:45 – 3:15 p.m.

Executive Briefing & Advocacy Strategy: Navigating Today’s Policy Landscape and Making Your Voice Heard

Alyssa Odegaard, VP of Public Policy at LeadingAge WA; Dan Frein, Managing Principal at CliftonLarsonAllen; Daren Bell, Managing Director at Zieglar; Gerald Cohen, JD, MPA Partner at Evolving Elders

Sales and Marketing Track

12:45 – 1:20 p.m.

Speed Networking

1:20 – 1:25 p.m. Welcome from the Sales & Marketing Professional Network Committee
1:25 – 2:30 p.m.

Innovation Stations

2:35 – 3:15 p.m.

PR That Sells: Building Trust, Value, and Reputation

Handout 1 — PR Readiness

Handout 2 — Social Media

Cynthia Thurlow, President, and Cheri Carl, VP, Public Relations, 3rd3rd

Human Resources Track

12:45 – 1:20 p.m.

Speed Networking

1:20 – 1:30 p.m.  Welcome from the HR Professional Network Committee
1:30 – 2:30 p.m.

Competencies for the HR Professional

Neal Martino, Vice President of People, Wesley

2:30 – 3:15 p.m.

Risk and Opportunity for Human Resource Professionals: Insights from USI Insurance

Pete Olson, Vice President, Property & Casualty, USI Insurance Services